Hotels constantly have the challenge of finding ways to engage with guests, creating a unique experience and setting themselves apart from competitors. With the focus on the millennial generation and the tech savvy traveler, marketing efforts have turned to technology and social media to create the experiences that guests expect from our hotels.
I have recently worked with three San Diego boutique hotels to have their guests share their experiences at the properties using Flip.to, a marketing platform that allows hotels to engage with guests from the moment they make a reservation through to creating a unique experience upon arrival. As guests share with their family and friends about their upcoming trip to the hotel, Flip.to creates a custom experience for their social media connections that can lead toward a future booking.
In just a few months, we have seen great success with the program. Since December 2013, the historic Lafayette Hotel has seen over 35,000 guests share their experience on social media sites. In just three short months, the beachfront Pantai Inn has seen 22.8% guests interact and share about their upcoming trip. Finally, in just two months, the El Cordova Hotel has seen 32 rooms booked directly from guest engagement.