2016 looks like it’s going to be an excellent year for hoteliers. Robert Rauch, President of RAR Hospitality and a leading hospitality management and consulting firm in San Diego, recently came out with his yearly trends report.

Rauch reveals some outstanding insights that will help your hotel maximize your efforts in 2016. Check out what we’ve taken away below, and be sure to read Rauch’s article for the full story.


Personalized experiences create value

Trends in the digital space are heavily influenced by the increasing interest of travelers to have personal experiences that create value. As more and more travelers are using the internet as their go-to source for travel considerations, this leaves hotels with the responsibility to communicate that they understand guests’ interests and needs online.

No matter the channel your hotel picks (social media, blogs, forums), potential guests are gauging your brand’s identity and making purchase decisions based on those perceptions.
As Rauch explains, that’s why it is so important to communicate your hotel’s unique story and make a great first impression when a potential guest engages with your brand.

Continue reading here.

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