SAN DIEGO—The RAR in RAR Hospitality is Robert A. “Bob” Rauch, an industry veteran with more than 40 years experience ranging from general manager to consultant to CEO of the management firm which is celebrating its silver anniversary this year. He is also known as The Hotel Guru (or @truehotelguru, as his Twitter handle proclaims),
Archive for: April, 2016
SAN DIEGO—Being aware of trends in the capital markets, asset management, technology and customer service will serve hoteliers well this year, RAR Hospitality’s president Bob Rauch tells GlobeSt.com. His firm recently held a lodging forecast event here titled “Harnessing the Tailwinds: Capitalizing on the Successes of the Year Ahead.” We spoke exclusively with Rauch and
2016 is looking to continue the trend line of 2015 albeit with a somewhat muted feel. While average daily rate growth (ADR) will be a solid 4.5 percent, occupancy levels look to remain relatively flat, up just one half of one percent with demand outpacing supply 2.2 percent to 1.7 percent according to Lodging Econometrics and STR respectively, so this translates to a 5 percent growth in revenue per available room (RevPAR). Coupled with capital availability and the analytics and trends discussed below, this will be an active and exciting year.