Category Archive for: Expertise

This is one man’s opinion. I am an Independent, so Democrats and Republicans alike will disagree with me. I am not a member of the Lodging Industry Association or the San Diego Hotel Motel Association, so I am not privy to their positions on these issues and many of them will disagree with me. Lastly, I do not own any land or property downtown that would give me any reason to prefer a certain outcome.

2016 is looking to continue the trend line of 2015 albeit with a somewhat muted feel. While average daily rate growth (ADR) will be a solid 4.5 percent, occupancy levels look to remain relatively flat, up just one half of one percent with demand outpacing supply 2.2 percent to 1.7 percent according to Lodging Econometrics and STR respectively, so this translates to a 5 percent growth in revenue per available room (RevPAR). Coupled with capital availability and the analytics and trends discussed below, this will be an active and exciting year.

The challenges of increased health care costs, minimum wage increase impacts and new supply are not yet critical for the hotel industry but they will become very important when an economic downturn occurs. Further, Airbnb has become a lightning rod for debate and could become one of those aforementioned factors that pushes hotel industry revenue and net income growth into negative territory. So what can the hotel industry do?

2016 is going to be an amazing year for the hotel industry as we previously forecasted. We have also covered the Top 10 Trends of the year to help us stay ahead of the game. But one of the additional keys to success in the coming year is employee satisfaction. Without a satisfied hotel staff we have no foundation upon which to build.

2015 ended as expected: a record year for the hospitality industry. 2016 is looking to continue that trend with expected ADR growth at 6 percent and though occupancy looks to remain relatively flat, this translates to a 6 percent growth in RevPAR…

2016 promises to be the most profitable year our industry has ever seen due to strong rate growth, minimal supply impact, low interest rates and oil prices and a somewhat minimal impact from disruptors like Airbnb, living wage bills and health care costs…

For the past several years we have put out our forecast for 2016 at the beginning of Q4 as we’ve had time to analyze the data and hear from industry experts at The Lodging Conference…

We’ve seen a quantum shift from hospitality as an art to hospitality as a science with the advent of digital marketing. For a Wikipedia definition, digital marketing is the use of digital sources based on electronic signals like Internet, digital display advertising and other digital media such as television and radio.  At its heart, digital marketing

The venerable institution of hospitality has been turning around over the past two decades. The combined impact of shifting demographics and new technologies are the primary catalysts for this metamorphosis. The Internet provides consumers an opportunity to think of the hotels as commodities. Hotels had been lowering prices to gain a competitive advantage from 2009