Vikram Sood
John Lujan
Michael De Jesus
Kurtis Say
Chris Campbell
Frank Bewley

Bob serves as President and CEO of RAR Hospitality. He is an internationally recognized hotelier with over 40 years of hospitality-related management experience. Recognized by his "hotel guru," moniker, Bob shares insights and industry trends at He has held nearly every position in the hotel business including General Manager of full-service four Diamond hotels for Hilton and Embassy Suites. His education includes a bachelor’s degree in Hotel Administration from Western International University and a master’s degree in Tourism Administration from Arizona State University. He is a Certified Hotel Administrator and has served as chairman of numerous tourism organizations nationally and locally (San Diego and Phoenix) and is editorial advisor and board member for CCR-Magazine and Destination Elite as well as serving Hotel News Now and other publications as Contributing Editor.
Bob has been directly involved in developing several hotels including the Del Mar Marriott, Hilton Hotel Gaslamp Plaza, Hilton Garden Inn Carlsbad, Hilton Hotel Santa Clara and several Marriott resort hotels. In addition to being the "Hotel Guru" he publishes Hospitality Innsights, an electronic newsletter and is a Faculty Associate at Arizona State University where he teaches Hospitality Entrepreneurship. Rauch has been quoted in the Wall Street Journal, Los Angeles Times, on television and radio all over the U.S.

Cameron Lamming is a partner and principal at RAR Hospitality focusing on business development and acquisitions. Cameron’s focus is on company growth through sourcing and executing hotel acquisitions. Prior to joining RAR, Cameron worked at Brixton Capital, an opportunistic investment vehicle with assets totaling over $4 billion, where he was responsible for the acquisitions group. His primary responsibilities included sourcing, analyzing and evaluating acquisition opportunities and executing business plans on more complicated projects. Over the course of two and a half years, Cameron executed 34 deals totaling $550 million. Prior to joining Brixton, Cameron worked for The Walt Disney Company beginning in Global Business Development for the Parks & Resorts Division advising senior leadership on domestic and international theme park, hotel, cruise line and timeshare strategies. He later joined the Corporate Finance team that acted as the in-house financial advisor to the company. Among their primary responsibilities were overseeing the company’s capital structure and liquidity profile, managing Disney’s rating agency and banking relationships and taking on special structured finance and acquisition projects for the company’s larger transactions.

Cameron graduated with a degree in Economics from Stanford University where he was a member of the varsity soccer team for four years.

Doug Ficke served as the Corporate Accounting Manager at RAR for three years and advanced into the Director of Accounting position. Doug’s responsibilities include oversight of the accounting and financial functions for all hotels managed by RAR. Doug has an educational background in accounting, electrical engineering and chemistry from Arizona State University.


Sheryl Paulino joined the RAR family in 2017. She is a San Diego local and a marketing/branding professional with expertise generating revenue, design and execute marketing initiatives. With a Bachelor's Degree in Hospitality and Tourism Management from San Diego State University, her knowledge in the industry has led her fall in love with hospitality marketing. She's an analytical thinker with a love for creative design. Her passion includes photography, Polynesian dance and exploring the town for new places to eat.

Craig began his career in the hotel business in 1973 and spent the next 16 years working in every position from bellman to general manager including the opening and re-opening of 5 hotels.  He then transitioned into commercial real estate finance where he spent the next 10 years structuring and funding hotel, multi-family and commercial projects nationwide.  From 2004 – 2009 as President and Chief Operating Officer of Aries Capital, he was responsible for the day-to-day management of 4 national offices including the direct management of a $50 million dollar loan servicing portfolio, and a $35 million dollar real estate investment fund. In 2006 Craig started his own finance and real estate firm which bought and sold land, commercial and residential properties. In 2010 he got back into hospitality management and for the next 7 years was the Regional Manager for 9 Arizona hotels from Flagstaff to Tucson. Craig moved to Arizona 40 years ago and now resides in Gilbert.  He enjoys reading action/spy novels, playing with his grand-kids and taking vacations in Mexico.

John Lujan joined RAR Hospitality in 2013 as the Director of Engineering and was responsible for the oversight of all facility maintenance, including project management of capital improvement plans for many of the San Diego area hotels.

In 2015, Lujan was elevated to oversee the establishment and progression of facilities maintenance for the companies’ fast-growing Arizona portfolio.  This Included project management of the multi-million dollar conversion of a 284 Room Radisson Hotel Phoenix North, major preparations for buyer acquisition of the 126 Room Country Inn & Suites Deer Valley among other high-level capital projects.

Skilled in all trades, John’s day-to-day duties are comprised of implementing preventive maintenance and training programs for the engineering teams across RAR’s portfolio as well as negotiating favorable pricing for all projects.  A United States EPA certified HVACR technician, Lujan’s hands on approach and leadership style has helped to create an oasis for guest comfort in the Arizona desert.

With 23 years in the hotel industry, all in sales and marketing, Michael de Jesus brings a wealth of experience to RAR Hospitality. He is a graduate of the University of Nevada, Las Vegas and spent his first years in the industry selling mega-resorts of 4,000+ rooms in the Las Vegas area. He brought his career back to San Diego and Southern California where he grew up and worked for all major brands including Hilton, Marriott, IHG and Starwood. Michael has been responsible for the sales efforts for as many as 40 hotels and their sales teams at one time and he’s thrilled to be part of the growth and success of RAR.

Michael has been married to his beautiful wife Sheila Marie, for 14 years, and they have two wonderful boys, Brent and Bryce.  Michael is a sports fanatic and loves playing golf when time permits.


Frank Bewley joined the RAR team in fall of 2017 and brings over 20 years of experience in hospitality with over 10 years of Revenue Management expertise. Frank has held senior leadership roles in Group Sales, Marketing, Operations, and Revenue Management in both branded and independent hotels. Frank is originally from the Washington D.C. area but he has called San Diego home for the last 18 years. He is an avid surfer and swimmer and is an alumni of the University of Arizona.